The Dyson automotive project is not a product failure, or a failure of the team, according to James Dyson.
IAA takes a look at the prototype that was envisioned to take on Singapore’s roads.
On 10 October 2019, Dyson announced the closure of their automotive project in Singapore and UK due to the project being not commercially viable. They will continue their £2.5bn (US$1.86 billion) investment program towards new technology, including sensing technologies, vision systems, robotics, machine learning, and AI; and grow The Dyson Institute of Engineering and Technology. Dyson’s expansion will continue in Malmesbury, Hullavington, Singapore, and other global locations.
“It was a difficult decision to stop, because hundreds of engineers, scientists and designers, had poured everything into the project and it was a great engineering achievement,” James Dyson said. “But I have no regrets about having started the programme.”
The Dyson Battery Electric Vehicle
The first model was an SUV, which was developed from ground-up, designed to be more aerodynamic at speed.
The car is exactly five meters long, with big wheels and huge ground clearance which is helped by the fact it has a completely flat bottom.
Motor & Battery
The Dyson Digital Motor technology developed a bespoke, integrated and highly efficient Electric Drive Unit (EDU) comprising Dyson digital electric motor, single speed transmission and power inverter. The compact and lightweight units were mounted on subframes at the front and rear of the car.
The high capacity battery pack assembly was designed as an integral part of the body structure to optimise both weight and the space available for occupants in the cabin as well as providing the necessary rigidity and impact protection.
The aluminium battery pack casing was flexible in design to allow for a variety of possible sizes and types of battery cell solution to be fitted throughout the life of the vehicle platform without the need for any significant re-engineering.
Trim & Interior
The car is capable of seating seven adults in comfort.
“The most striking effect when you get inside is the feeling of space,” Dyson exclaimed. “This is because the wheels are placed at the extremities of the four corners and combined with the absence of the car engine and exhaust pipes, you have the internal space of a long wheelbase SUV without the disadvantage of the massive external body.”
Dyson wanted a more elegant, structural seat, with a well-considered posture support without the 1930s armchair look that car seats typically have.
Finally, another cool feature is perhaps the battery electric vehicle car uses Dyson’s own air filtration technology in the car to control the environment. It not only controls the temperature, it can also clean the air.
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