TMX Launches Industry-First Metaverse Solution In Asia


TMX launches industry-first Metaverse solution in Asia to meet the region’s growing supply chain needs

End-to-end supply chain transformation consultancy, TMX Global, has last night announced the launch of its TMX Metaverse in Asia, an innovative industry-first solution set to revolutionise supply chain design through leading virtual technology. The launch comes on the back of heightened demand that TMX Global has observed from businesses in Thailand and the region for greater supply chain optimisation.


Launched last night at True Digital Park in Bangkok, TMX Global Co-Founder and CEO, Mr. Travis Erridge, unveiled the new solution at an industry event with industry experts, key decision-makers, and other notable stakeholders across the supply chain sector.


The TMX Metaverse is a powerful tool for supply chain transformation, allowing businesses to step into a virtual reality simulation and experience floor plans at a real, human scale during the entire design process. By leveraging the metaverse’s ability to bring something digital to life, businesses can collaborate and configure in real-time with TMX, thereby realising tangible cost efficiencies across their projects. With the ability to visualise designs in the metaverse, businesses can improve decision-making and efficiency during the conceptualisation process by up to 50% in some cases.


A key feature of the TMX Metaverse platform is the Campus, which showcases the latest technologies in robotics and supply chain automation. The Campus provides users with an immersive experience to explore and understand how these technologies can enhance and streamline their supply chain operations.


Commenting on today’s milestone, Mr. Erridge notes that the industry-first solution first launched in Australia with great success. He shared that launching in Asia was a natural next step given the business’ growing focus in the region, and in response to the region’s supply chains facing increasing pressure from consumers, boards, and other stakeholders to optimise.


Mr. Erridge said, “What we’ve found is that ongoing supply chain disruptions have set ASEAN’s economies back by a staggering US$17.01 billion annually. As the region’s role in the global supply chain landscape strengthens in the wake of volatility in the rest of the world, businesses in Asia are increasingly considering ways to mitigate these disruptions and ensure greater supply chain resilience.


“To effectively design a resilient supply chain, visualisation is key – this was what sparked us to pioneer this new technology. The TMX Metaverse not only brings future floorplans and concepts to life, it breaks borders by allowing businesses to work collaboratively in real-time throughout the design process, ensuring that the final outcome meets their supply chain needs.


“ASEAN presents unique growth opportunities on all fronts, and TMX aims to play a key role in supporting this growth by strengthening the agility and resilience of the region’s supply chains.”


As part of the launch, TMX invited distinguished speakers to share insights on the supply chain sector. This includes Dr. Kanate Wangpaichitr, Assistant Secretary General of the Eastern Economic Corridor (EEC); Mr. Michael Helleman, Senior Trade and Investment Commissioner of Thailand and Laos at the Australian Trade and Investment Commission (Austrade); Mr. Aaron Ling, Head of AI and Data at Charoan Pokphand Group, and Mr. Andrew McKeown, the CEO of LogChain. The discussions revolved around key topics such as the latest trends in logistics and supply chain, and where Thailand’s supply chain landscape and where the country tracking in terms of its position as a regional logistics hub.


On why Thailand was selected to be the hub to launch the TMX Metaverse, Mr. Dean Jones, Managing Director, Asia, said, “Thailand represents a key part of our Asia strategy as we recognise the market’s strong potential in the supply chain sector. Over the last few years, Thailand has experienced a robust growth in ecommerce, which has called for strong investments in warehouse and logistics facilities. The authorities have also rolled out a series of national schemes to transform Thailand into the region’s logistics hub to cover land, air, and maritime transport in ASEAN.


“Holding our Asia launch of TMX Metaverse here in Thailand demonstrates our commitment to this market. The country’s strong potential to drive further growth aligns with our Asia strategy to tie key industrial learnings with digital solutions, so we have decided on make our mark in the Thai market to set up the businesses here for success on the international stage.”





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