STMicroelectronics revealed its partner-led growth strategy for Asia as well as its industrial strategy and strategic thrusts for the coming year during a recent online media engagement.
The company revealed its plans to strengthen its position in industrial embedded processing such as its microcontroller units (MCU) as well as its central processing units (CPUs) products, as well its analogue and sensing products.
Francesco Muggeri, regional VP of Marketing & Applications, Power Discrete and Analogue Products, Asia Pacific, who hosted the media engagement, also revealed the firm’s plans to expand its offerings across its power and energy management range.
“All these will be done through partnerships and business development activities inside key customers,” revealed Muggeri.
Furthermore, Muggeri elaborated on why STMicroelectronics engages in these activities, revealing that the firm views the industrial market as one of the markets that has grown at the fastest pace, and it is for this reason, “we have focused our attention on all the market activities in manufacturing and processing, power and energy, medical electronics, building and control,” said Muggeri.
According to Muggeri, these will achieve an overall six per cent CAGR in 2018~2021, while security and video surveillance applications are expected to achieve about 19 per cent CAGR during the same period.
“We have developed an ST strategy for Asia,” said Muggeri. “Our strategic objective is to lead this market.”
On ST’s Asia strategy, Muggeri revealed its partner-led strategy in growing its presence across Asia. “We work very closely with our partners who are capable of developing top technologies and innovating with us,” said Muggeri.
Muggeri elaborated on the firm’s mass marketing strategy across Asia, emphasising the company’s focus on three application segments, including automation, motor control and power and energy.
“As the first step, we have created three competence centres in the last year, and we have hired more than 25 additional people,” said Muggeri.
“We have a strong presence in Shenzhen, Shanghai, Taipei, Beijing, Seoul, India, Thailand and Singapore,” said Muggeri.
With increasing investments in key infrastructure and a concerted effort to reduce global CO2 emissions by 45 per cent by 2030, ST sees power and energy as one of its key strategic thrusts.
“With the focus on new energies and renewable energies, we need to focus on saving energy and generating more green energy,” said Muggeri. “We want to lead with innovative solutions for the DC/DC charging stations.”
One of the first solutions produced by ST’s power and energy competence centre, according to Muggeri, is the 15 kW Bi-directional Power Factor Correction (PFC), and the 65 W Type-C charger for mobile phones and personal electronics.
For the 15kW bidirectional PFC, “we support these products through our SiC products and digital controllers” said Muggeri, which include STPower and STM32 core.
“This is an important solution which is capable of delivering a better level of power efficiency,” Muggeri added. “If you take a similar solution, for instance, those developed with IGBT, you are able to improve efficiency by 0.5 per cent with ST’s SiC products,” according to Muggeri.
“This seems to be a very small number,” added Muggeri, “but in reality, it is more than just numbers. Firstly, it is not so simple to improve 0.5 per cent when you are close to 100 per cent. So this is a big saving.”
Muggeri went on to explain his view that it is not simply a matter of saving 150 dollars in power dissipation per board but it is also about the cost of optimising the passive components.
“One of the cores of our technology development and investment is the SiC MOSFET and diodes,” said Muggeri.
Muggeri went on to discuss the 65 W Type-C charger for mobile phones and personal electronics, which uses GaN FET SiP. “It is capable of delivering higher efficiency of about 93-94 per cent, depending on the working conditions.”
“What is really impressive in this solution,” said Muggeri, “is that we will be able to charge the standard phones in the market driven by battery power in less than 30 minutes.”
“Apart from the SiC,” said Muggeri. “We are also investing in GaN HEMT in SiP.”
“For the GaN package, we have a clear roadmap for not only the chargers, where you can surely show the customer the value of these kinds of products but all the other devices and applications where power density matters,” added Muggeri.
“For both SiC and GaN, we have invested with TSMC and acquired a company called EXAGAN,” said Muggeri. “This shows to you a clear investment picture of our company.”
In conclusion, Muggeri asserted that motor control, power and energy and automation are the three main segments that ST will be focusing on in the future. “We have solutions such as the 15 kW Bidirectional PFC that you can use in charging stations for infrastructures like the electric vehicles and solar systems,” said Muggeri.
Image credit: STMicroelectronics
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