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SINGAPORE: Software AG has announced the opening of its Indonesia office, in line with strengthening its capabilities to serve customers in a rapidly growing market. With its new base in Jakarta, Software AG can better serve Indonesian enterprises through improving the latter’s access to its Internet of Things (IoT) and digital business platforms.

Software AG’s current roster of Indonesian clients includes top banks such as BTPN and PT Bank Mandiri, as well as telecommunications providers like Telkom, with the company recently seeing significant traction among state-owned enterprises in Indonesia. According to IDC’s recent research, 79 percent of organisations in Indonesia are in the midst of their digital transformation journey, with companies experiencing 15 to 17 percent tangible improvements generated from digital transformation initiatives.

“Indonesia has been a key market for the last decade, and the opening of our Indonesia office marks our strengthened commitment to further help enterprises accelerate their digital transformation journey. We are inclined to improve Indonesian customers’ access to our product and industry expert resources, and we hope our local presence will help drive a positive and measurable impact on Indonesia’s economy,” said Anneliese Schulz, VP, Software AG Asia.

Since the start of Anneliese’s leadership three years ago, Software AG Asia has seen double-digit growth, with Indonesia among the key Asian countries driving major transformation projects to success. Software AG is bent on replicating Malaysia and Singapore’s phenomenal growth in the Indonesian market through bolstering user enablement and partner enablement, recruiting local employees and strengthening its local presence. Partners will remain to be a critical component in Software AG’s go-to-market strategy in Indonesia as the company seeks to help Indonesian enterprises leverage its products to enhance profitability, productivity, customer loyalty and revenue streams within their respective organisations.

With the launch of its new Indonesia office, Software AG can better build its relationship with existing and potential Indonesian customers, while strengthening its reputation as a strategic partner for digital transformation across the market. The new office will likewise help facilitate improved communication lines and help ease doing business with direct clients and partners in Indonesia.

Software AG will be holding a series of initiatives across Indonesia to help upskill Indonesian talent on IT. The initiative will start with the developer day in November – which aims to educate developers on the latest innovations in business software, in particular Hybrid Integration, Software AG’s key strength.

The Indonesia team will be led by Anneliese, with plans of expansion in the near future.

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