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Helping manufacturers build a position of strength to operate in a COVID-safe world remains mission critical for this year’s Industrial Transformation ASIA-PACIFIC – A HANNOVER MESSE EVENT (ITAP) from 20 to 22 October.

The event, in its 3rd edition, comes at a time when business transformation is pivotal to survival, scalability and sustainability. The COVID-19 situation has brought tremendous disruption to all industries and economies, forcing manufacturers and businesses to rethink their business strategies, relook business operations, recalibrate their resources and reskill their workforce. There has never been a more urgent need for a deeper understanding and adoption of Industry 4.0 (I4.0) solutions to emerge stronger in a post COVID-19 world.

 

Going digital-first for expanded outreach and growth opportunities

Amidst global travel and border restrictions, ITAP 2020 is poised to stage a first hybrid edition yet as it goes virtual with a custom-built interactive platform and physical bolt-on activities to optimise engagement and knowledge transfer opportunities beyond physical event barriers of time, language and geography. With ‘Forging Ahead with Industry 4.0 In the New Normal’ as the driving theme, ITAP 2020 devises innovative ways in the virtual space for stakeholders to continue to explore I4.0 solutions to aid and complement business operations.

“Business survivability and transformation are the two biggest challenges our customers in the manufacturing industry are now facing. More than just about increasing productivity, it is about finding new opportunities to urgently accelerate and support their agility and responsiveness,” said Mr Aloysius Arlando, CEO SingEx Holdings Pte Ltd, who co-organises ITAP. “In these trying times, establishing a hybrid platform will allow the community to easily collaborate on feasible solutions, optimise engagement and knowledge transfer, and find new growth opportunities.”

 

Heeding the call for bite-sized learning

This will not be the ITAP community’s first experience with virtual engagement sessions this year. Since May, SingEx Exhibitions has held regular virtual sessions under the ITAP Connect series, comprising interactive web engagement sessions to enable the community to continue interacting despite not being able to meet in person, as well as share case studies and learnings across borders with solution providers, domain experts and one another.

The sessions will also continue in the lead up to the main engagement from 20 to 22 October, when all learning and networking engagements will then be hosted on a dedicated virtual interactive platform. Registered participants will gain access to round-the-clock content on this platform with personalised recommendations of solutions and products, targeted networking and lead generation opportunities. The platform will also provide companies with a one-stop portal to showcase their solutions and conduct demonstrations for their products and services fashioned in the spirit of ITAP’s signature Learning Journey Approach and thematic zones – Gateway to I4.0, Robotics Experimental Experience Zone, the Collaboration Lab, as well as the Digital Sandbox. These will be complemented by physical bolt-on activities at specific locations with safety measures put in place to provide first-hand access to latest innovations, as well as maximize showcasing and networking opportunities for industry stakeholders in Singapore.

 

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