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The second edition of Industrial Transformation ASIA-PACIFIC (ITAP) 2019 – A HANNOVER MESSE event, held from October 22 to 24 at the Singapore EXPO & MAX Atria attracted a record of over 18,000 industry practitioners from 77 countries—a 20 percent increase from last year—of which 27 percent were C-Level attendees.

A total of 350 exhibitors from 30 countries were featured at the event, an increase of 32 percent from last year. ITAP 2019 also played host to eight national pavilions, a 60 percent increase from 2018.

With 13 landmark MOUs signed, ITAP 2019 proves to be Asia Pacific’s pre-eminent platform once again, bringing thought leaders, industry partners and policy makers together to generate ideas—enabling a growing ecosystem of Industry 4.0 (I4.0) practitioners to overcome challenges and future-proof their businesses.

A showcase of actionable I4.0 solutions to start, scale and sustain

One hundred more exhibitors were featured this year taking the total to 350 exhibitors across five exhibition segments: Additive Manufacturing; Digital Factory; Integrated Energy; Industrial Automation; and Smart Logistics. Integrated Energy, a new segment, presented 18 exhibitors who showcased innovative sustainable solutions to improve energy efficiency in factories.

Sunil Wahi, Senior Sales Director, Head of Supply Chain Applications, Asia Pacific, Oracle, said, “The exchange and dialogue that Oracle have had with the ecosystem at this event have been phenomenal. ITAP 2019 has allowed us to have meaningful conversations with CXOs about where to start on their I4.0 journey and how they could leverage the cloud applications that Oracle has to offer.”

Fueling high-level international engagements

There were more international representations this year with 3,255 unique foreign attendees (18 percent of total attendees in 2019 and a 67 percent increase from last year), 200 hosted buyers from the region (67 percent increase from last year), 47 regional delegations and eight national pavilions.

The Russian Federation presented an impressive pavilion showcasing I4.0 solutions from 70 high-tech companies and electronic products across several sectors: industrial automation; digital factory; medical technologies; integrated energy; aerospace; artificial intelligence; cybersecurity; and electronics. There were close to 700 meetings with potential partners from Asia Pacific.

A learning journey with customisable I4.0 solutions

This year saw 2,700 guided tour participants (29 percent increase from last year) who actively learnt more about old vs new technologies. The show’s signature Learning Journey approach included the highly anticipated new space, Collaboration Lab, a co-creation and demonstration area for solution providers and manufacturers to discuss test-bedding and retrofitting solutions for a stepped approach towards progressive adoption of I4.0 solutions.

Together with other curated platforms that enhanced the intersection of industries to exchange and explore new ideas, the show facilitated 1,100 business matchings (41 percent increase from last year) and saw the launch of 30 new products with significant MOUs signed among industry players.

James Boey, Executive Director of SingEx Exhibitions said, “We set out last year to curate a platform that would inspire learning, deepen understanding of I4.0 solutions and spark collaborations among industry giants, SMEs and startups. This year, with the introduction of new content and more opportunities for business matching and collaborations, the event exceeded our expectations. With 67 percent more regional delegations, 13 MOUs sealed and 30 new product launches, it is evident that Asia Pacific is already undergoing change, and Industrial Transformation ASIA-PACIFIC is central to this transformation where practitioners gain knowledge, make valuable connections and adopt best practices for better implementation of I4.0 solutions. The strong attendance of ASEAN delegations from Brunei, Cambodia, Indonesia, Malaysia and the Philippines was testament to the significance of the show in meeting current market demands.”

Next year’s ITAP will be held 20 to 22 October 2020.






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