IAA x Hannover Messe 2024: Weekly News Updates!

IAA x Hannover Messe 2024: Weekly News Updates!

IAA presents periodic news updates on the seminal event in the world of automation trade.


Deutsche Messe invites entries for the HERMES AWARD 2024

Deutsche Messe is once again inviting entries for the HERMES AWARD – the world’s most important industrial prize. It will be presented by Germany’s Minister of Education and Research, Bettina Stark-Watzinger, at the opening ceremony of HANNOVER MESSE on 21 April. The deadline for companies and institutions participating in HANNOVER MESSE to submit their entries for this prestigious prize is 21 February. Besides the HERMES AWARD, submissions are also being invited again for the HERMES Startup Award.

The independent jury will be chaired for the first time by Prof. Dr.-Ing. Holger Hanselka, President of the Fraunhofer-Gesellschaft. Under his chairmanship, the jury members will nominate three products each for the HERMES AWARD and for the HERMES Startup AWARD from among the submissions, and determine the respective winner from those nominees. The degree of technological innovation, benefits for industry, the environment and society, as well as cost-effectiveness and implementation maturity are key criteria in assessing which entry merits the award.

Every year, Deutsche Messe AG honors a company with the HERMES AWARD in recognition of a product or solution that demonstrates a particularly high degree of technological innovation. Only those technology solutions which have already been proven in industrial practice are considered.

The Bosch Rexroth company was presented with the HERMES AWARD 2023. The Smart Flex Effector project consists of a sensor-based compensation module (end effector) for robots, featuring independent, precise kinematics in six degrees of freedom. It can be used in handling or joining processes with tight tolerances in automation technology or robotics, with loads of up to 6 kg. The position of workpieces or handling objects can be sensed by robots which are outfitted with the Smart Flex Effector. The range of applications is diverse, since it is also suitable for human-robot collaboration as an add-on device for a variety of robots

The HERMES Startup AWARD 2023 went to the Netherlands. The young company MantiSpectra from Eindhoven was awarded for its ChipSense product. It is a fully integrated near-infrared sensor – the smallest of its kind on the market, with a footprint of 1 mm2. The sensor enables rapid, highly accurate analysis and is used directly on the production line, from where it delivers real-time data. This makes it possible for defects to be detected as soon as they occur and for savings to be made through immediate quality control on the spot, on the production line. The product is already in use in industry, agriculture and food processing.


Norway is Partner Country at HANNOVER MESSE 2024

Norway is Partner Country at HANNOVER MESSE 2024: Jan Christian Vestre, Minister of Trade and Industry, Norway, and Dr. Jochen Köckler, Chairman of the Managing Board, Deutsche Messe AG, made the official announcement today at the signing of the Memorandum of Understanding in Berlin. The designation of Norway as Partner Country spotlights an ambitious country dedicated to deliver and develop new solutions for the green industrial transition.

“Norway is honored to be Partner Country at HANNOVER MESSE. Norway’s highly skilled work force, advanced industry and energy technology, as well as high degree of trust and stability, makes us a key partner in the green shift and one of the world’s most attractive countries for business. We are thrilled to get this opportunity to showcase the Norwegian way of doing business and what Norway has to offer,” said Vestre.

Norway has a rich industrial history and role as a reliable energy producer. This heritage combined with its dedication to speed up the green transition will be beneficial as a Partner Country at HANNOVER MESSE, the world’s leading trade fair for industrial technology.

The country’s theme for 2024, “Norway 2024: Pioneering the Green Industrial Transition”, emphasizes Norway’s ambitions for the transition to a low-carbon society and key role in developing solutions within sectors such as renewable energy, carbon-neutral production, and application of green and digital solutions – all necessary to transform the industry and reach net-zero.

“Norway’s participation as Partner Country further strengthens close European cooperation on energy and climate issues. Together we can advance the decarbonization of industry and set the necessary course at HANNOVER MESSE,” says Köckler. “One example of this is the Norwegian-German Energy Conference on the second day of the fair, which focuses on business models for the hydrogen economy that create investment security for infrastructure, production, transport, storage and distribution.”

HANNOVER MESSE takes place at the Hannover Exhibition Center in Hannover, Germany. The annual event features the latest products and solutions for manufacturing and energy systems and attracts decision-makers and industry leaders from all over the world. The selection of a Partner Country recognizes and promotes a specific nation’s contributions to industrial progress as well as the current business opportunities it offers.

Norway is fully integrated into the European internal market through the EEA Agreement, making trade and investment flow seamlessly between Norway, Germany and the rest of the European Union. Norway and Germany are key trading partners and have entered a strategic partnership on climate, renewable energy and green industry to cooperate even closer in the green transition.

At the Norway Pavilion in Hall 12, top Norwegian companies demonstrate products and solutions for the energy transition and a sustainable industry.  The pavilion is an important focal point for the Norwegian presence at HANNOVER MESSE and hosts exhibitors from energy, process industry, battery/charging solutions, digitalization and beyond. A networking program promotes collaboration between Norwegian and international businesses and presents business opportunities for foreign investors. The Norwegian-German Energy Conference on 23 April complements the program.


HANNOVER MESSE energizes a sustainable industry

Key tasks facing industry today include improving competitiveness, protecting the climate and driving prosperity – and innovative technologies are crucial to meeting such challenges. Exhibitors at HANNOVER MESSE demonstrate how companies can most efficiently use automation, artificial intelligence and renewable energies to achieve these goals.

 “Innovative technologies like those we see in April at HANNOVER MESSE are paving the way to a climate-neutral, high-performance industry,” said Arno Reich, Senior Vice President of Trade Fair and Product Management at Deutsche Messe AG. “However, companies need guidance on how to apply automation, artificial intelligence and energy management concepts. Furthermore, bureaucracy and a shortage of skilled workers are limiting growth potential.”

HANNOVER MESSE 2024 provides the answers to these challenges under the lead theme of “Energizing a Sustainable Industry.” According to Reich, “The solution is a mix of new technologies, cross-industry collaboration and a clear political framework.” At HANNOVER MESSE, companies from the mechanical engineering, electrical engineering and digital industries as well as the energy sector come together to present their solutions for a greener future. More than 4,000 companies represent a united industrial ecosystem and demonstrate how automation, digitalization and electrification can enable climate neutrality. Top industry trends at the fair include artificial intelligence, carbon-neutral production, energy systems, Industrie 4.0 and Manufacturing-X, and hydrogen and fuel cells.

Exhibiting companies include global technology enterprises such as Amazon Web Services, Bosch Rexroth, Google Cloud, Microsoft, Salzgitter AG, SAP, Schneider Electric, and Siemens as well as small and medium-sized enterprises such as Beckhoff Automation, EBM-Pabst, Festo, ifm electronic, igus, LAPP, Pepperl+Fuchs, Pilz, Q-CELLS, Rittal, Turck, and WAGO.

Leading research organizations such as Bavaria Innovative, various Fraunhofer institutes, the Karlsruhe Institute for Technology (KIT), and Germany’s Ministry of Education and Research spotlight the current state of R&D and technology transfer. More than 300 industrial startups boost the focus on entrepreneurship and innovation.

Green hydrogen is gaining more and more traction as governments and companies invest in projects to decarbonize sectors such as manufacturing and transportation. HANNOVER MESSE features roughly 500 companies from the hydrogen and fuel cell industry, including more than 300 at the group exhibit Hydrogen + Fuel Cells Europe.

Norway is Partner Country at HANNOVER MESSE 2024. With the theme “Norway 2024: Pioneering the Green Industrial Transition”, the country highlights its plans for converting to a low-carbon society and its key role in developing solutions within sectors such as renewable energy, carbon-neutral production, and application of green and digital solutions. The Norwegian-German Energy Conference on 23 April examines a hydrogen economy that creates investment security for infrastructure, production, transport, storage, and distribution.

Two months before elections in Europe, the European Union presents itself at HANNOVER MESSE as a strong economic alliance. Ursula von der Leyen, President of the European Commission, kicks off the program with a speech at the opening ceremony on 21 April. The EU’s program during the fair includes the conference “EU as Home of Decarbonized Industry” – where industry representatives can meet EU politicians to discuss topics such as the Green Deal – and the European Commission Pavilion.

A shortage of skilled workers remains a challenge in industry. YOUR FUTURE is HANNOVER MESSE’s young talent initiative that encourages high school graduates, college students and young professionals to pursue careers in areas such as AI, engineering and robotics. The program consists of meetings with potential employers, guided tours to sponsoring exhibitors, information on apprenticeship and trainee programs, and networking with other participants.



Arne-Kjetil Lian

Director of Innovation Norway, Vietnam (from Sep 2019)

Arne-Kjetil joined Innovation Norway from a senior position in Telenor ASA.

Telenor ASA is a Norwegian multinational telecommunications company headquartered in Oslo. It is one of the world’s largest mobile telecommunications companies with operations worldwide, focus in Scandinavia, Eastern Europe and Asia.

Arne-Kjetil was appointed as a Senior Vice President of Telenor in January 2006 and had held various management positions within Telenor since 1996. He has been instrumental in Telenor’s effort to expand in the Asian market.

He was in charge of a number of international projects including major M&A deals spanning from Serbia, Montenegro, Greece and Russia to Pakistan and Myanmar. Before joining Telenor, Arne-Kjetil worked in the shipping industry – one of Norway’s world’s leading spearhead sectors.

As an experienced business leader with extensive experience working with the private sector, and sound understanding of their working style and culture, Arne-Kjetil has a great ambition to push up business-to-business cooperation between Vietnam and Norway in the next three years.


Close cooperation between HANNOVER MESSE and the German Robotics Association

The topic of robotics is an integral part of HANNOVER MESSE. Robots of all sizes and shapes – from industrial robots and cobots right through to autonomous mobile robots – can be found throughout the exhibition grounds of the world’s leading trade fair for industry. A special highlight this year is the Application Park in Hall 5, which has a strong partner at its side in the form of the German Robotics Association (DRV). Among other things, the DRV has made it a mission to promote and foster the use of robotics in Germany. Given the shortage of skilled workers, there is undoubtedly potential in this direction, with Germany ranking fifth behind China, Japan, Korea and the USA in global comparison.

“With the robotics experts from DRV, we have partners at our side with whom we will further build on the topic of robotics, in conjunction with that of automation, at HANNOVER MESSE. There is no better place in the world to showcase the diverse examples of robotic applications,” says Hubertus von Monschaw, Global Director HANNOVER MESSE at Deutsche Messe AG.

The DRV will be the exclusive partner of the Application Park for the coming year. There, young robotics companies and start-ups in particular will present the diverse spectrum of possible applications for robots, as well as the interaction between humans, machines and artificial intelligence. Visitors can get a first-hand look at robotics-based automation and try it out for themselves. A highlight are the driverless transport systems, impressively demonstrating that drivers can be dispensed with in many areas of activity in the future.

“This exhibition platform offers visitors to HANNOVER MESSE a unique opportunity to engage with new technologies and learn how robotics, AI and automation can help solve the enormous challenges facing industry,” enthuses Helmut Schmid, CEO of the DRV.

Robotics Congress on 6 and 7 February in Hannover

Just over two months before HANNOVER MESSE, the 13th Robotics Congress will take place on 6 and 7 February 2024 at the Technology Academy in Hannover. In plenary sessions or in workshops, participants will have the opportunity to gain an insight into the latest developments and trends in the field of robotics, which they can then experience first-hand at HANNOVER MESSE. The DRV is playing an active role as development partner behind the program.


HANNOVER MESSE launches Call for Papers

All interested parties who would like to take part in the supporting program of HANNOVER MESSE by giving a presentation are invited to participate in the Call for Papers. The submissions should be assigned to the trending topics of Industrie 4.0, Artificial Intelligence & Machine Learning, Energy for Industry, CO2-neutral Production, or Hydrogen and Fuel Cells. The deadline for submissions is 12 February 2024.


The Call for Papers by HANNOVER MESSE is aimed at any exhibitor or partner who would like to enrich the content of the forum program at the world’s leading industrial trade fair by giving a presentation. Four forum stages are available for this purpose:

On the Industrie 4.0 Conference Stage, automation specialists, software providers and users will present their solutions, with the focus on the next level of Industrie 4.0. Visionaries, experts and practitioners present up-to-the-minute trends and innovations, from asset administration shells to OPC UA, machine learning, cloud and edge computing, right through to data spaces.

The Energy 4.0 Conference Stage is all about energy security, climate neutrality, digitalization of the energy transition, plus sustainability. The featured topics are Smart Energy for Industrie 4.0, AI in Energy Technology, Energy Efficiency, and Circular Economy and Resource Efficiency.

The Industrial Transformation Conference Stage serves as platform for a cross-technology and cross-industry exchange of ideas, views and experiences: over five days of HANNOVER MESSE, the spotlight will be shone on the megatrends in industry. Partners and experts from various disciplines shape a high-caliber program and present use cases, insights and solutions.

The 5G & Industrial Wireless Conference Stage focuses on long-term and sustainable communication solutions for across-the-board connectivity and an industrial wireless ecosystem. This topic is of key importance, since making production facilities and intralogistics even more flexible, autonomous, and efficient calls for corresponding conditions to be established.

The Industrial Startups Conference Stage provides a platform for business founders, with the spotlight on revolutionary solutions and business models for industry.

Festo honoured with German Sustainability Award

Europe’s largest award for ecological and social commitment

At the award ceremony on 23 November in Düsseldorf, Festo was presented with the German Sustainability Award (DNP) in the hydraulics, pumps and compressors category. The DNP is based on the goals of the German government’s Agenda 2030 and thus on key areas of transformation such as climate, biodiversity, resources, supply chain and society. Festo was also recently named a successful practice company in the field of sustainability by RWTH Aachen University and the Complexity Management Academy.

Koester Fotografie

“Sustainability is of strategic importance to Festo. It is an excellent motivation for us to be honoured with such a high-ranking award,” says Dr Oliver Jung, Chairman of the Management Bord of Festo. Julia Bikidis, Head of Sustainability, is also proud: “We are delighted to receive this award, especially because it confirms our holistic approach. We are focussing on climate protection and people and are fulfilling our responsibility in doing so. The award recognises the work of many hands and shows that we are on the right track.”

The 140 jurors of the DNP chose the companies that they believe are leading the sustainable transformation in their industries this year and gave the following reasons for honouring Festo. “The family-owned company Festo is active in the automation sector and is doing everything it can to help shape the transformation of industrial production. The company aims to be completely CO₂-neutral by 2026 and is continuously optimising its energy efficiency and waste recycling. Ethical principles and an inclusive and supportive working environment are fundamental values for Festo.”

Julia Bikidis



“Sustainability is reflected in our daily work, our buildings and our products. We have created a sustainable framework for ourselves and our customers. The Festo Group will therefore be CO₂ neutral from 2024 – two years earlier than planned. We work in diverse and motivated teams to find the best and most efficient solution for our customers. This starts with the design of the customer solution: we want to avoid any kind of waste, such as oversizing, through transparency in our design tools. An explicit shopping basket of products with energy-saving functions, such as automatic switch-off in standby situations, also contributes to this. Our learning programme rounds off the framework: Without people making the right decisions, we will not be able to design sustainable solutions. We therefore see the sustainable transformation as a shared journey with all our employees, customers and suppliers,” says Julia Bikidis.

This is the 16th time that the DNP has honoured pioneering contributions to the transformation towards a sustainable future. It uses the best examples to show how ecological and social progress can be achieved more quickly.

Further award in the field of sustainability for Festo

Festo was also recognised by the Complexity Management Academy and RWTH Aachen University as one of five companies in the field of managing sustainable innovations. The focus was on a holistic view of the company with a focus on strategy, product, process and organisation, with the sustainability goals of finance, environment, social and governance.






IAA Weekly Sustainability Report – [29.01.24]
Latest Solutions from Newhaven Display