IAA Weekly Reports – Industry News and Trends – [12.03.24]

IAA presents weekly updates on the latest industry news and market trends in an mobile text only format.

98% Manufacturers Face Data Woes That Stifle Innovation And Time To Market, Hexagon’s Report Reveals

Key findings:

  • Major challenges with data availability and quality are impeding the roll-out of advanced technology such as digital twins, automation and AI in manufacturing
  • It is compounding issues with workplace collaboration, impacting productivity and time to market
  • Nearly 40% of manufacturers are automation laggards and risk being left behind their rivals that are prioritising data-driven productivity and automation

Manufacturers that fail to get their data in order risk being left behind their rivals, a new report from Hexagon reveals. The global survey of more than 500 manufacturing leaders, conducted by Forrester Consulting and commissioned by Hexagon, found that 98% of manufacturers report at least one issue with data within their organisation. Leaders are considering real-time collaboration, AI and automation, but persistent data challenges stifle innovation and impede the roll-out of such advanced manufacturing technologies.


Published today, the Advanced Manufacturing Report uncovers evidence of fundamental shifts in how high-value products are designed and manufactured through three fundamental digital enablers – data quality and availability, workforce collaboration and empowerment, and automation.

Data utilisation and collaboration – manufacturers’ big headache

These data woes contributed to 97% of manufacturers facing challenges in collaboration and productivity, which can impact their ability to innovate and delay responding to customers’ needs.  The majority of business leaders realise that better collaboration can improve product quality (88%), time to market (86%), also improve sustainability – with 82% of respondents believing better communication between design and manufacturing teams can significantly reduce material waste and emissions. Despite this, almost three-quarters (71%) of business leaders are concerned about the lack of synergy between their design and manufacturing teams.

Josh Weiss, president of Hexagon’s Manufacturing Intelligence division, comments: “It’s ironic that manufacturing invented the automation and agile practices that are driving business transformation in other industries and is now struggling to transform – but that’s because achieving digitalisation throughout manufacturing value chains is a very real, complex, and human challenge. Digital twins are crucial to making factories smart, they enable teams to solve problems across departments, to innovate, and that same high-quality data underpins productivity-superchargers such as AI and robotics.

“Those that empower their organisation to use data right now can drive more efficient value creation and get products to market faster with the agility to adapt to market conditions. We saw it when consumer electronics led the shift to rapid product innovation, and now BYD has shaken the automotive sector by overtaking Tesla as the electric vehicle market leader, emphasising the need to transform productivity and innovation throughout the manufacturing value chain.”

The research surveyed manufacturing leaders from North America, Asia and Europe. 24% of respondents were C-level executives. It found that while access to high-quality data appears to be a universal issue, Asian manufacturers are more confident applying their data – for example using simulation, virtual manufacturing and predictive maintenance to predict and avoid problems downstream when the financial impacts can be severe.

Digitalisation leaders surge ahead with data underpinning time to market and Industry 5.0

With only 2% of manufacturers claiming to be problem-free with their data practices, a vast majority of companies risk missing their business goals if they fail to act now. Manufacturing business leaders cited improving operational efficiency, increasing manufacturing output and improving the quality of new products faster, as their top business priorities for the next three years – all of which could be impeded by not making the organisation-wide cultural and technical changes required to succeed with digitalisation.

The findings also indicate that 37% of manufacturers are falling behind their rivals and should be considered ‘laggards’, as they have failed to highly or fully automate any phase of their manufacturing process. This is compared to a quarter of manufacturers that should be considered the ‘leaders’ in the market, as they have highly or fully automated at least two phases of their manufacturing processes.

The research shows industry leaders gain a distinct edge in workforce productivity and efficiency over laggards:

  • 58% of leaders report increased staff productivity and innovation versus 35% of laggards.
  • 39% of leaders effectively address talent shortages, compared to 26% of laggards

Manufacturers globally are looking to advaned automation technologies to boost productivity. Interestingly, 58% of Asian companies plan to invest in AI-powered, or generative, automation over the next three years compared to less than half of manufacturers in North America (45%) and EMEA (38%).

The research was commissioned by Hexagon and conducted by Forrester Consulting in May 2023 to understand how technology is shaping their strategies today and for the future. The Advanced Manufacturing Report provides in-depth analysis throughout the value chain from product design to finished product and quality processes, spotlighting trends and providing valuable insight into the challenges manufacturing leaders face, their successes and new opportunities.

Explore the Advanced Manufacturing Report findings at: https://hexagon.com/advanced-manufacturing-report


TANAKA Establishes Bonding Technology for High-Density Semiconductor Mounting Using AuRoFUSE Preforms

Contributing to technical innovation in optical and digital devices by solving the need for greater miniaturization and higher density mounting of semiconductors

TANAKA Kikinzoku Kogyo KK, which develops industrial precious metals products as one of the core companies of TANAKA Precious Metals, announced today that it has established a gold particle bonding technology for high-density mounting of semiconductors using AuRoFUSE low-temperature fired paste for gold-to-gold bonding.
AuRoFUSE is a composition of submicron-sized gold particles and a solvent that creates a bonding material with low electrical resistance and high thermal conductivity to achieve metal bonding at low temperatures. Using AuRoFUSE preforms (dried paste forms), this technology can reach 4 μm fine-pitch mounting with 20 μm bumps. Formed through a thermocompression bonding process (20 MPa at 200°C for 10 seconds), AuRoFUSE preforms exhibit compression of approximately 10% in the compressive direction while showing minimal deformation in the horizontal direction. This gives them sufficient bonding strength1 for practical applications, making them suitable for use as gold bumps2. With the main component being gold, which has a high level of chemical stability, AuRoFUSE preforms also provide excellent reliability after mounting.
This technology enables miniaturization of semiconductor wiring and greater integration (higher density) for various types of chips. It is expected to contribute to the high-level technical innovation required of advanced technologies, including optical devices such as light-emitting diodes (LEDs) and semiconductor lasers (LDs), and use in digital devices such as personal computers, smartphones, and in-vehicle components.
TANAKA will actively distribute samples of this technology in the future to promote greater awareness in the marketplace.
TANAKA will present this technology at the 38th Spring Conference of the Japan Institute of Electronics Packaging to be held from March 13 to 15, 2024, at the Tokyo University of Science.

Manufacturing of AuRoFUSE preforms


(1) Au/Pt/Ti metallization of the bonding substrate to form the base layer
(2) Photoresist applied to the bonding substrate after metallization
(3) Exposure/development by holding the photomask, corresponding to the preform shape, over the bonding substrate to form a resist frame
(4) Flowing of AuRoFUSE into the formed resist frame
(5) Vacuum drying at room temperature, followed by scraping off excess gold particles with a squeegee3
(6) Temporary sintering through heating, followed by separation and removal of the resist frame
Achieving High-Density Mounting with AuRoFUSE Preforms
Depending on the purpose, various bonding methods are used for mounting semiconductor devices, including solder and plating methods. The solder-based bonding method is a low-cost, speedy method of producing bumps, but because solder tends to spread outward when melted, there are concerns about possible short-circuiting through contact between electrodes as the bump pitch becomes finer. In the development of technologies for high-density mounting, electroless plating4 is becoming mainstream for producing copper and gold plating bumps. This method can achieve a fine pitch, but because comparatively higher pressures are required during bonding, there are concerns about possible chip damage.
As precious metals professionals, TANAKA Kikinzoku Kogyo has been conducting research and development into the use of AuRoFUSE, which enables low-temperature, low-pressure bonding with followability of uneven surfaces due to its porousness, to achieve high-density mounting of semiconductors. The company initially attempted to use the mainstream application methods of dispensing5, pin transfer6, and screen printing7, but the fluidity of the paste made those methods unsuitable for high-density mounting. Using this new technology, the paste is dried prior to bonding to eliminate fluidity, which minimizes spread and enables high-density mounting (Figure 1). The porous structure of the paste makes it easily formable as well, which enables bonding even when there is a difference in height between electrodes or differences in warpage or thickness of the substrate (Figure 2).

Figure 1. Comparison of AuRoFUSE preforms and other materials

Figure 2. AuRoFUSE preform SEM image showing absorption of unevenness during bonding

Emerson to Provide Integrated Hydrogen Mobility Technologies to H2 Hauler

Emerson technology enables the safe and efficient management of hydrogen terminal operations and remote monitoring of H2 Hauler distribution network

Emerson Vice President of Australia and New Zealand Boris Gabin (left) signs an agreement with H2 Hauler Chief Executive Officer Tyson Cooney to provide integrated hydrogen mobility technologies to H2 Hauler.

H2 Hauler, an Australian-based company that designs, manufactures and certifies storage and distribution equipment for compressed hydrogen, has selected global technology and software leader Emerson (NYSE: EMR) as its technology partner to provide a consolidated and integrated hydrogen mobility business management system.
Low-emissions hydrogen has the potential to accelerate the energy transition, with over 40 countries announcing national hydrogen strategies to date. Delivering on this vision at scale will require technologies and infrastructure to safely and reliably transport and store high-pressure hydrogen, from production locations to industrial facilities, power generators or fueling stations.
Selected for its comprehensive automation portfolio, mobility solutions and hydrogen expertise, Emerson will fully automate H2 Hauler’s loading and monitoring systems, manage custody transfer, and monitor trailer tube assets to enable safe and sustainable transport of hydrogen.
“As we expand our operations in hydrogen road transport and storage manufacturing, we are confident Emerson’s proven automation technologies and software will support not only safe storage and distribution, but vital chain-of-custody management and auditing capabilities to demonstrate the impact of this emerging industry,” said H2 Hauler CEO Tyson Cooney.
To optimize H2 Hauler’s hydrogen dispensing skids and trailer onboard units, Emerson’s robust solutions include its DeltaV™ PK Controller, fire and gas systems, valves, actuators and regulators. In addition, Emerson will provide a secure, cloud-based data platform to remotely view and control equipment – enabling real-time data for optimal operational performance.
“As demand for hydrogen accelerates across heavy-duty transportation applications, we need systems in place to safely, reliably and efficiently transport hydrogen from where it is produced to where it is needed,” said Mike Train, Emerson’s chief sustainability officer. “We look forward to delivering our hydrogen mobility technologies to H2 Hauler, which is making strides in support of Australia’s mobile hydrogen infrastructure.”
Emerson offers expert technologies and experience for the entire hydrogen value chain. Emerson is working with an array of hydrogen customers including BayoTech that is building modular hydrogen units to deliver hydrogen to customers; Toyota Australia that developed a commercial-grade hydrogen production, storage and refueling plant; and KOHYGEN that is constructing a network of high-capacity gas or liquid hydrogen refueling stations across South Korea.

OTTO Motors Highlights Innovative Manufacturing, Autonomous Production Logistics at LogiMAT 2024

The new manufacturing category unlocks a vision of fully connected factories designed for end-to-end efficiency.

OTTO Motors by Rockwell Automation, the leading provider of autonomous mobile robots (AMRs), will showcase its offerings at LogiMAT, 19-21 March, in Stuttgart, Germany, including the OTTO 100 with pick to light cart; the OTTO 100 with staging cart; and the OTTO 1500 with NORD lift attachment. In addition to the hardware, visitors can learn more about AMR solutions through interactive software demos.

OTTO Motors by Rockwell Automation, the leading provider of autonomous mobile robots (AMRs), today announced its contribution to autonomous production logistics, a new category of innovative manufacturing, will be on display at LogiMAT, 19-21 March, in Stuttgart, Germany.
Through the recent acquisition of OTTO Motors, Rockwell Automation expands its scope for material handling, providing true end-to-end solutions for optimizing operations across an entire facility.
The robots on the stand will include the OTTO 100 with pick to light cart; the OTTO 100 with staging cart; and the OTTO 1500 with NORD lift attachment. In addition to the hardware, visitors can learn more about AMR solutions through interactive software demos.
Rockwell is the world’s largest company dedicated to industrial automation and digital transformation. For more than 120 years, Rockwell has been an innovator in industrial technology, shaping the manufacturing industry. By acquiring OTTO Motors — the award-winning AMR solutions provider — Rockwell can offer end-to-end autonomous production logistics to its customers, where manufacturers can optimize their facilities and processes through improved end-to-end production line configurations to reach peak efficiency.
“Rockwell is a titan of industry, and together, we will continue to innovate and empower customers to unlock the hidden potential of their factory with autonomous production logistics,” said Matt Rendall, co-founder and chief executive officer, OTTO. “With a completely integrated production solution now available under one roof, we look forward to helping manufacturers achieve a fully connected factory that maximizes end-to-end efficiency, flexibility, and visibility.”
To learn more about autonomous production logistics, visit OTTO Motors’ booth #6B71 at LogiMAT, from 19-21 March, at the Stuttgart Trade Fair Centre in Stuttgart, Germany.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 29,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

Rockwell Automation Launches CUBIC across the Asia Pacific region

CUBIC Modular Switchboard and Motor Control Center (MCC) Systems Save on Maintenance Time While Enhancing Sustainability and Safety in Production Environments
Rockwell Automation, Inc, the world’s largest company dedicated to industrial automation and digital transformation, today announced the regional availability of its CUBIC product line. CUBIC specializes in IEC-61439 compliant modular enclosure systems for the construction of power and electrical panels.

The CUBIC product line serves fast-growing industries such as renewable energy, mining, data centers, chemical, Food and Beverage and infrastructure. It was previously available in a limited capacity in some Asian markets but will now be widely available across the region.

The manufacturing sector is actively embracing smart transformation to progress towards a more sustainable future. A stable and reliable electrical power management system plays a crucial role in optimizing manufacturing processes and paving the way for safer, more sustainable, smart manufacturing environments.

Conventional switchboards with fixed metal enclosures often integrate circuit breakers and electrical connection components within the same panelboard, where circuits are not entirely independent. During adjustments or maintenance of the switchboard, engineers risk interference with electrified circuits. This compromises safety and can lead to potential production line stoppages.

“CUBIC’s modular switchboards can help enterprises transition from conventional power systems to a safer, more sustainable and intelligent future,” said Eric Wo Asia Pacific MCC Business Manager at Rockwell Automation.

“The majority of industrial companies are still using traditional fixed switchboards. However, as global sustainability awareness rises these companies increasingly need to utilize IEC compliant intelligent power solutions. CUBIC’s modular switchboard system can help these companies to become more productive, improve employee safety, reduce downtime and better meet emerging global expectations for sustainable manufacturing.”

Switchboards and MCC are designed to defend equipment connected to a power supply from the threat of electrical overload. They help control, protect, and isolate power systems. Modularity and standardization helps improve performance and safety in a number of ways. Some key features and benefits include:

• With a standardized modular design, the panel size and configuration can dynamically adjust to fit the available factory space. Compared to traditional switchboard panels, this approach can significantly save assembly time. Additionally, CUBIC’s patented multi-flexible copper busbars (CU-Flex) allow for connectivity in irregularly placed cabinet positions, enabling more flexible electrical configurations along production lines.
• Operators can utilize CUBIC’s pull-out automatic power-off feature to conduct individual panel maintenance, thereby maintaining operational efficiency on the production line. Traditional panels require users to power off all circuits before undergoing maintenance. This process can often take an hour or more for simple maintenance. However, with CUBIC, Rockwell customers have reported time savings of up to 95% on maintenance time reducing downtime from hours to minutes.
• Adhering to the IEC 61439 Form1-4b standard, CUBIC prioritizes the safety of both operators and equipment, helping to comply with the United Nations’ Sustainable Development Goals concerning sustainable production and consumption patterns.
CUBIC’s flat-pack packaging significantly reduces the space required for transportation and assembly at the factory. Its tool-free assembly feature accelerates setup time, reduces the amount of packaging materials required, reduces transport costs and takes up less space on the factory floor. All of which contribute to reducing the product’s carbon footprint.
• CUBIC’s Galaxy visualization design software solution includes a 3D full-angle view feature to conduct comprehensive panel design and verification prior to build and installation.

During a digital transformation project, compliance, cost of implementation, and time of establishment are common considerations for a manufacturer. By utilizing the flexible modular CUBIC switchboard system, factories can start with implementing the power system before gradually adding other more complex areas. It can be a first step towards establishing a more sustainable and secure production environment.


Fugro’s ROV Induction course is coming to Australia

Fugro has signed a memorandum of understanding with Commercial Dive Academy (CDA) and AMC Search (AMCS), to collaborate on bringing Fugro’s highly acclaimed Remote Operated Vehicle (ROV) Induction Course to Australia. This 4-week ROV Induction course is an ideal entry point into the ROV industry and will be presented by CDA at their facility in Beauty Point, Tasmania.

This ROV course will be suitable for people who have the relevant IMCA pre-requisites and are looking to enter the industry, expand their opportunities or change their career path into the complex and challenging world of piloting an ROV to support offshore renewable energy projects, offshore scientific or environmental work, offshore energy inspection, repair, maintenance or construction work, underwater search and recovery work or even wreck investigation.

Nic Bender, Acting CEO of AMC Search, said, “AMC Search is thrilled to partner with Fugro and the Commercial Dive Academy (CDA) to offer this comprehensive ROV training programme. With Australia’s exclusive economic zone brimming with activity, the demand for skilled ROV operators has never been higher and through this collaboration, we’re proud to be part of a comprehensive training programme that combines AMCs industry expertise with Fugro’s global reach and CDA’s rigorous training standards.”

Michael Strong, General Manager of Commercial Dive Academy, said, “Our school’s vision has always been to offer a long-term fulfilling and viable career pathway that extends beyond diving. The collaboration with AMC Search and Fugro will enable us to deliver a broader set of skills to a wider range of ambitious individuals and better serve the marine, offshore, and oil and gas industries.”

Wayne Reynolds, Global Technical Training Manager, Fugro, said, “The offshore industry is going through a significant period of growth. Trained staff are needed to meet the demand for personnel as the global offshore renewables and coastal zone mitigation markets expand, as more staff are needed to remotely pilot ROVs whilst maintaining capacity and competence in inspecting offshore infrastructure. Partnering with industry-leading organisations CDA and AMCS will allow Fugro to expand the reach of our training.”


Addition of Extended Reach Forklifts Combined with Field-Proven Shared Automation Platform Enable TWA to Deliver Immediate ROI and Tackle Warehouse Labor Challenges


Third Wave Automation, provider of autonomous forklifts powered by Shared Autonomy, today announced that it will provide a live demonstration of its autonomous TWA Reach forklifts and introduce the TWA Extended Reach forklift at Modex 2024, March 11-14 in Atlanta. With its Shared Autonomy platform, Armada fleet management system and multi-mode forklifts deployed commercially, Third Wave Automation enables warehouse operators to address labor challenges and improve safety, while achieving an immediate return on investment (ROI).
“Third Wave Automation customers like C.H. Robinson Worldwide have experienced first-hand that shared autonomy is smart autonomy. By offering a solution that supports both fully autonomous forklifts and the ability for remote operators to take over when needed, Third Wave Automation can drive greater productivity at existing staffing levels, while improving safety and operational flexibility,” said Arshan Poursohi, Third Wave Automation’s co-founder and CEO. “Third Wave Automation’s AI platform and forklifts are field proven and already in action moving pallets for our customers. Our remote management capabilities have resulted in easy resolution of countless operational problems – like debris on the floor and damaged pallets – that would have stopped other autonomy solutions in their tracks. The addition of the TWA Extended Reach forklift to our product line will allow our customers to manage more of their warehouse operations, more efficiently.”
Expanding Line of Smart Autonomous Forklifts

During Modex 2024, Third Wave Automation will put the TWA Reach in action, showcasing real-world applications of artificial intelligence (AI) and robotics for autonomous forklifts in a warehouse scenario. The TWA Reach product line offers users maximum flexibility, with the ability to deploy the forklift in four modes: fully autonomous, remote assist, remote operation and traditional manual operation. The forklifts operate on Third Wave Automation’s Shared Autonomy Platform, which supports remote operations via the Armada intelligent fleet management system and continuous learning that improves performance over time.
The TWA Reach can operate in 10+ foot aisles up to 366 inches high, moving products from staging lane to rack and back with no handoff to other systems or humans. With its adaptive navigation and 360-degree view of the warehouse, the TWA Reach can operate alongside people in dynamic environments without interrupting operations.
The new autonomous TWA Extended Reach extends these capabilities 2x, allowing for the benefits of shared autonomy to apply to even more payloads and racking configurations.
Delivering Value in Dynamic Material Handling Environments

Third Wave Automation provides ROI from day one. Using automotive-grade 3D lidar, Third Wave Automation is able to see from floor to roof and across aisles. Rather than needing months to plot out fixed environments, Third Wave Automation can map warehouses and put the solution to work in a matter of days.
Third Wave Automation also helps improve efficiency of existing warehouse staff. Autonomous operation that delivers human-level performance and quick response by remote operators, who are able to manage a fleet of forklifts from a single dashboard, can improve pallet movement and throughput.
Third Wave Automation offers Robots-as-a-Service (RaaS), which provides access to their solution without capital outlay. The RaaS offering bundles the cost of running the autonomous forklifts into a simple fee, enabling users to scale based on operational needs and incorporating performance objections that incentivize continued improvements.
A Pioneer in Warehouse Automation

Third Wave Automation is a pioneer in materials handling automation, bringing its AI platform and shared autonomy technology to autonomous forklifts. The company’s founders, who worked together within Google’s robotics group and at the Toyota Research Institute, shared a vision for the future of robotics and the concept of shared autonomy. They set out to find a market for their technology — not on the road, but in a structured environment where robots and humans could work together for a greater purpose.
In 2021, Third Wave Automation partnered with Toyota Industries Corporation to produce next-generation autonomous materials handling vehicles. Later that year, Third Wave Automation raised a Series B round of funding led by Norwest Venture Partners with participation from Eric Schmidt’s Innovation Endeavors, Eclipse and Toyota Ventures, to commercialize their shared automation technology. Today its solutions are being actively used by companies such as C.H. Robinson Worldwide.
Find Third Wave at Modex

To learn more about Third Wave Automation and see the live demo, visit Modex booth C2585 in Building C, Level 1.
Third Wave Automation also will be leading sessions in the Emerging Technologies Theater:
• How Does Robotics Tie Into WMS/WCS – Monday, March 11 at 11:30 a.m. This panel discussion will be moderated by Matt Willis, Ph.D., Third Wave Automation’s head of Product, and feature Keith Price, CIO of Concordance Healthcare Solutions, and Grant Stoltz, director of Software Engineering at C.H. Robinson.
• The Hidden Costs of Deploying Automation: What You Can Plan Ahead For, What You Can’t – Monday, March 11, at 3:30 p.m. and Tuesday, March 14, at 9:30 a.m.
To set up a meeting with Third Wave Automation at Modex, email [email protected] or visit www.thirdwave.ai/modex-2024.

SPS – Smart Production Solutions Guangzhou 2024 garners positive feedback following brand upgrade

Guangzhou, 12 March 2024. SPS – Smart Production Solutions Guangzhou concluded successfully on 6 March. This year, the show underwent a considerable upgrade to its branding, which builds on the foundation established by its predecessor SIAF Guangzhou over the past 14 years. The upgrade integrates the fair more tightly into the global SPS portfolio and allows it to better harness the brand’s international network; as a result, more international exhibitors and buyers were attracted to engage in the fair’s business and technological exchange opportunities. This initiative aligns with the ambitions of South China’s manufacturing sector as it works to achieve new industrialisation and the smart transformation of its industries.

SPS – Smart Production Solutions Guangzhou
[Messe Frankfurt]
   Key figures from SPS – Smart Production Solutions Guangzhou 2024

  • Scale: 40,000 sqm
  • 20+ fringe events, 100+ keynote speeches
  • Nearly 100 professional buyer delegations
  • Together with Guangzhou Industrial Technology, the two exhibitions attracted a total of 380 exhibitors that specialise in industrial automation.
  • Together with Guangzhou Industrial Technology Exhibition and Asiamold Select – Guangzhou, the three exhibitions attracted a total of 37,264 professional visitors with 78,111 visits
  • A total of 909 overseas visitors from 83 countries and regions: Russia, Kazakhstan, South Korea, Malaysia, Vietnam, Belarus, Thailand, Taiwan, Hong Kong, India, Indonesia, Japan, Singapore, Italy, Germany, Turkey, the US and Australia (in descending order of visitors)

The three-day event reinforced its role as a signature event in South China’s manufacturing industry, earning praise for its commitment to highlighting the latest advancements in industrial automation and smart manufacturing technologies.


Mr. Richard Li, Chairperson of the Board of Management at Guangzhou Guangya Messe Frankfurt Co Ltd reflected on the updates: “Since the brand upgrade we’ve seen an infusion of additional resources into the show, which has significantly amplified its global exposure. The increased participation of industry leaders and smart manufacturing experts, alongside buyers and visitors from around the world, indicates that our rebranding efforts are moving in the right direction. Moreover, it ensures that our event is more closely integrated with SPS in Germany and can fully benefit from the shared resources and complementary strengths of the brand’s global network.”

Following its rebranding, the show has emerged as a focal point for industry professionals across various sectors, cementing its position as a key exchange platform for the smart manufacturing industry. Recognising its rising profile, Mr Martin Roschkowski, President of Mesago Messe Frankfurt GmbH, made it a priority to attend and offer his backing: “The show’s refreshed branding brings it into a closer alignment with the wider SPS brand, drawing on the substantial industry resources of our German, American and Italian exhibitions and incorporating all of the product categories of its German parent exhibition. It has been successful at capturing the international market’s focus, and with the introduction of its new European Pavilion, is better poised to assist European brands and their Chinese subsidiaries generate new opportunities for business collaboration. The fairground’s lively atmosphere speaks volumes about the industry’s response to the upgraded show.”

The event took place alongside Guangzhou Industrial Technology and Asiamold Select – Guangzhou, fostering significant synergies by uniting professionals from every phase of the manufacturing lifecycle in cross-industry collaboration. The agenda was augmented with a comprehensive schedule of concurrent events, where industry experts shared insights on the latest trends in new industrialisation and intelligent manufacturing. Notably, the show also featured a dedicated space for start-up companies and a ‘new product and new technology’ showcase, which drew considerable interest from industry participants.


Exhibitor comments
“Our company specialises in the production of specialty cables, temperature measurement systems, and cable harnesses. Additionally, we offer industrial solutions to our clientele across China. We have been consistent exhibitors at SPS in Germany since 1996, and have now committed to attending SPS – Smart Production Solutions Guangzhou every year as well. We appreciate the show’s focus on smart manufacturing, as this is very consistent with our product positioning. We hope to leverage the show to enhance our visibility in China, so that customers with high-end needs, especially those in South China, can recognise us and use our products and solutions. I think the show is very professional, with a targeted customer base of engineers and professional buyers. We have already connected with over a hundred potential customers from both within South China and abroad.”
Mr Meng Qi, General Manager, SAB Special Cables (Shanghai) Co Ltd

“As a leading supplier of automation solutions and products, Bosch Rexroth has maintained a longstanding cooperation with SPS in Europe. At SPS – Smart Production Solutions Guangzhou, we showcased our new ctrlX AUTOMATION platform. This new generation of automation technology features a range of hardware products, including controllers, servo drives, servo motors, safety modules, as well as software products. The exhibition provided an opportunity for us introduce our latest developments to China’s high-end automation market, and to promote the platform’s latest technologies and design philosophies.”

Mr Jiang Hui, ctrlX Business Development Manager, Shanghai Bosch Rexroth Hydraulics & Automation Co Ltd


“We are a leading supplier of automation solutions in Korea, specialising in a wide range of sensors, controllers, motion devices, measuring devices, laser marking systems, connectivity devices and more. We have attended the Guangzhou fair every year since 2016, and are always impressed with the guaranteed quality of the visitors. Attending the concurrent fairs also enables us to reach a larger potential customer base and introduce our latest products to them. It is also a perfect venue for us to understand the market trends in related industries.”
Ms Li Lizhu, Marketing Manager, Autonics Electronic (Jiaxing) Corporation

“It is a great privilege to be a part of SPS – Smart Production Solutions Guangzhou. As a longstanding friend of the exhibition, our time in Guangzhou this year has connected us with an unexpectedly large quantity of high-quality customers and partners. We presented a selection of our leading of products and debuted a number of innovative, smart solutions, which contributes to our ongoing efforts to grow our clientele and strengthen our brand presence. We express our sincere appreciation to the organisers for developing such a professional platform in South China, and we look forward to meeting again in 2025!”
Mr Rong Shuang Ming, Marketing Manager, Controlway Group Holdings

“This year, we organised a Japan pavilion at SPS – Smart Production Solutions for the first time. Our decision to attend was driven by the show’s influence in the South China region and its ability to attract industry peers and visitors. We are glad to report that visitor flow lived up to our expectations. China’s automation industry is extremely competitive, and if Japanese enterprises want to expand their presence in the country, they need to actively seek out upstream and downstream cooperation with domestic enterprises to enhance their competitive advantage. As a result, many Japanese companies are eager to participate. We hope that SPS Guangzhou will continue to promote cooperation between Chinese and Japanese manufacturing enterprises, and help to leverage each other’s respective strengths. “
Ms Yu Jie, General Manager, FactoryNet Information Technology (Shanghai) Co Ltd

Visitor Comments
Focused on the field of intelligent manufacturing, we attend this exhibition annually. This year, we’ve observed a pronounced increase in the level of industry resources allocated to the show. As a result of its upgrade within the SPS brand, it has achieved a greater level of professionalism and a more significant standing in the industry. The considerable turnout of exhibitors and visitors, both from the domestic market and abroad, offers us a desirable platform from which to survey the global market and refine our strategy for international expansion. We will definitely come back next year.“
Mr Chen YuCost Analysis EngineerGuangzhou Risong Intelligent Technology Holding Co Ltd

“Traveling here from Shenzhen for the fifth consecutive year, our goal at the exhibition is always to learn. This year, the advantages of the show’s upgrade were clearly noticeable in the improved layout and flow of visitors. Our main interest was to investigate new developments in electronic touch screens, motors, and related products. We consider this show to be an excellent platform to learn more about the current dynamics of the automation industry, and are satisfied with this year’s show in every aspect.”
Mr Tian Youdeng, Head of Engineering, Shenzhen Gu Mei Technology Co Ltd

Speaker Comments:
“In my presentation, I introduced the AMTC, a Sino-German research laboratory dedicated to production science. A significant part of the discussion centred around our approach to industrial control software, which is an increasingly critical consideration for manufacturers seeking to maintain production flexibility amid the ongoing market fluctuations worldwide. The audience was very attentive, reflecting the event’s importance not only for product discovery, but also for market research and identifying industry trends. It’s clear that these aspects are integral to the exhibition’s value.“
Dr Christopher Ehrmann, Deputy Director, Sino-German Center of Mechanical Engineering

SPS – Smart Production Solutions Guangzhou is jointly organised by Guangzhou Guangya Messe Frankfurt Co Ltd, China Foreign Trade Guangzhou Exhibition Co Ltd, Guangzhou Overseas Trade Fairs Ltd and Mesago Messe Frankfurt GmbH. Associate sponsors are the Guangdong Association of Automation, the Guangzhou Association of Automation and the Guangzhou Instrument and Control Society. The fair is also supported by the China Light Industry Machinery Association, China Chamber of International Commerce Guangzhou Chamber of Commerce and the Beijing Internet of Things Intelligent Technology Application Association.

The 2025 edition of SPS – Smart Production Solutions Guangzhou will take place from 25 – 27 February 2025. For any queries, please email [email protected]. For more details about the fair, please visit www.spsinchina.com

Further Messe Frankfurt fairs in the same industry cluster as SPS – Smart Production Solutions Guangzhou include:


  • SPS Italia, 28 – 30 May 2024, Parma, Italy
  • SPS, 12 – 14 November 2024, Nuremberg, Germany
  • SPS Atlanta, 23 – 25 September 2025, Atlanta, United States

Invenergy uses GE Vernova turbines to commission first onshore wind energy centre in Japan

  • Project in Rusutsu, Hokkaido Japan reached commercial operation using 15 of GE Vernova’s 4.2-117 MW turbines
  • Total installed capacity of approximately 63 MW can provide power for the equivalent of 35,000 households on an annual basis

 Invenergy and GE Vernova’s Onshore Wind business (NYSE: GE) announced today that they have reached commercial operation date (COD) of Invenergy’s Rusutsu Wind Energy Center in Rusutsu town, Hokkaido Japan.

The wind energy center will have a capacity of approximately 63 MW and is expected to reduce approximately 64,000 tons of CO2 emissions on an annual basis. Powered by 15 units of GE Vernova’s 4.2-117 technology, the onshore turbines have been optimized for extreme environments – including wind conditions, seismic loading and complex sites of the Japanese market.

The project is the first onshore wind project for Invenergy in Japan and in Asia. Invenergy, GE Vernova and project construction lead Kajima Corporation have been working closely to reach COD since the main wind turbine components were discharged from the vessels at Tomakomai Port in April 2023.

One unique challenge of the project was coping with snow. Rusutsu, a popular winter resort area in Hokkaido, saw it first snowfall in November and its peak snow fall in December while installation work and commissioning work was ongoing. Daily snow removal work enabled the project to be constructed safely and on schedule.

Steve Swift, Chief Commercial Officer, GE Vernova’s Onshore Wind business said, “We appreciate the confidence that Invenergy has shown in choosing our 4 MW class turbine line for their first project in Asia. This is a significant milestone in our 20-year+ relationship where we are collaborating across the various segments under the GE Vernova portfolio such as the Wind, Power, and Electrification businesses. The Rusutu Wind Energy Center is one of many GE Vernova-powered projects that are targeted to begin operations in 2024, and demonstrate our commitment to delivering for customers in Japan, which is a priority country in Asia.”

“Invenergy is proud to deliver another operating clean energy project in Japan, said Masa Oya, Senior VP and Japan Business Unit Head at Invenergy. “We are grateful for the people of Rusutsu Village, Hokkaido, the administrative agencies, GE Vernova and our construction lead Kajima Corporation for helping make this project a reality. We look forward to building on our track record to deliver more clean energy solutions in Japan.”

Both companies are committed to supporting Japan’s goal of increasing the share of the national electricity mix coming from renewable energy from 36% to 38% by 2030. Over the last 130 years, GE Vernova has contributed towards Japan’s stable power supply by providing power generation equipment including gas turbines, steam turbines, nuclear reactors, hydro and wind turbines. GE Vernova currently powers one fourth of the country’s current installed capacity of onshore wind.

Find out how GE Vernova is powering Japan at https://www.gevernova.com/jp.






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