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When data is processed, organised and presented in a given context, it becomes meaningful information that can improve our daily lives. Toshiba’s chief digital officer Taro Shimada shares more on how Toshiba Data Corporation, newly established in 2020, aims to explore the possibilities of tapping on everyday data to realise tangible benefits for society.

From Data 1.0 To Data 2.0

According to estimates by the International Data Corporation (IDC), the total amount of data in the world will grow more than five times from 2018 to 2025 — a veritable explosion of data in just seven years. And this growth is expected to continue. 

Toshiba believes that the amount of data created from the physical world — things like factory equipment and transportation systems — will far exceed the data created in the cyber business.

With the company’s offerings and involvement in point-of-sale (POS) systems, industrial machinery and social infrastructure, Toshiba can transcribe the data from the physical world, feed it into cyberspace, and then combine the new data with already existing cyber data to create something of value.

The company is focused on aggregating behavioural data of consumers in the physical world, and with their permission or after anonymising the data, give value created back to the consumer. Various service providers could provide different customer offerings according to the data gathered.

An example is the ‘Smart Receipt’ developed by Toshiba TEC Corporation, a Smart Receipt system that digitises paper receipts that customers would receive when they make payments at stores. 

Depending on how it is applied, it could even be used as a tool for regional vitalisation. 

Furthermore, Toshiba Data is considering offering management support to medical institutions by collaborating with other providers. Toshiba aims to help medical institutions to analyse patients’ data and identify various pre-symptomatic diseases for health monitoring purposes.

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