Hannover Messe Industry and Press Get Together

Hannover Messe Industry and Press Get Together

Deutsche Messe organised an industry and press briefing on 24th January 2024.

H. E. Eivind S. Homme, Ambassador of Norway, Royal Norwegian Embassy, delivering a keynote

Ms Lai-Lyn Fong, Sales Director , Messe Worldwide gave the welcome address.


Basilios Triantafillos, Global Director, Trade Fair & Product Management, Hannover Messe, gave an introductory overview on the latest trends and topics at Hannover Messe 2024. He referenced Digital Transformation which included Industry 4.0, building the digital enterprise, with technologies such as IoT, AI, automation and industrial AI.

The welcome keynote, was given by H. E. Eivind S. Homme, Ambassador of Norway, Royal Norwegian Embassy who had elucidated upon Norway’s role as Partner Country, in this year’s Hannover Messe event to be held in April. The role included connecting key players within the energy and manufacturing sectors, with Innovation Norway. Ambasador Eivind had reiterated Norway’s exceptional advantageous strengths and experience in the area of green industry transformations, that included hydropower, wind, solar and achieving low carbon emissions. Norway also had over 50 years of offshore experience in the North Sea, and Norway’s advantage included participation and inclusion within the single common European market. It had a highly scalable and proficient workforce in areas such as sustainable food, energy and transportation.

A presentation was given by Mr Arne-Kjetil Lian, Director, Innovation Norway, Singapore office. He gave a talk on Pioneering the Green Industrial Transformation, and also spoke about Norway’s value proposition as a Sustainable Innovation Hub. Notable were the shifts in production capacity from Oil & Gas to offshore wind, aquaculture and hydrogen.

Reference was made to the MF Hydra, the world’s first liquid-powered hydrogen vessel, powered by Ballard’s fuel cells. In addition, there were electric vessels for maritime, and vehicles for land use. It was also noted that over 70% of cars in Norway, were EV vehicles. Norway, being a centre of the EV production value chain in Europe, with notable innovations such as the LMNO battery.

The North Sea projects which served as a springboard to European electrical and energy supply were also referenced, as well as new concepts in floating offshore wind.

Interested parties and members of the public were encouraged to register for the upcoming Hannover Messe event, with the compelling invitation and warm welcome to “Meet In Hannover!”

For more information: https://www.hannovermesse.de/en/





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