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The Singapore subsidiary of the German miniature and micro drive systems supplier Faulhaber has disclosed plans to rename the subsidiary to Faulhaber Asia Pacific, effective January 1, 2020.

The plans will also see the newly created Faulhaber Asia Pacific organise itself as a service hub for the Asia Pacific region supporting customers and distributors in Australia, India, Taiwan and across Southeast Asia.

“The new hub will be able to offer our customers in the Asia Pacific region great advantages, particularly when selecting the optimum drive for a specific use or for the customer-specific development of applications,” said Vester Tan, regional sales manager, Faulhaber.

The new subsidiary will enable customers to enjoy seamless support from the in-depth know-how and services offered by Faulhaber, according to Tan.

Furthermore, the company will also take on a more direct sales and service role in regional markets such as Thailand, where the firm will take over from long-time distributor, Autoflexible.

“We would like to be directly present in the important Thai market,” explained Tan, justifying the rationale for the move.

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