The global research report finds that nearly all senior business decision-makers (96 percent) surveyed report data strategies as essential to their organisations’ positive performance, including an average of 5.97 percent higher profit growth.
Cloudera released its latest findings on the correlation between the maturity of an organisation’s enterprise data strategy and its business performance. It also explores the impact of the ongoing COVID-19 pandemic and its uncertainties on businesses.
The research finds that organisations with mature enterprise data strategies in place for at least 12 months report higher profit growth at an average of 5.97 percent, according to surveyed senior business decision-makers (SDMs). Ninety-six percent (96 percent) of SDMs reported that the way data is handled and managed has positively impacted their organisations’ performance. In addition, close to two-thirds (64 percent) reported stronger levels of resiliency from the presence of a mature data strategy. Both SDMs and IT decision-makers (ITDMs) share similar views, recognising data as a strategic business resource, but these groups have differing opinions on operational processes and implementation.
“The presence of mature enterprise data strategies, optimised for hybrid and multi-cloud environments, generate better business outcomes,” said Ram Venkatesh, chief technology officer at Cloudera. “Businesses look to data as an essential asset not only to make sense of the constant change and upheaval of today, but also to help prepare for what comes next.”
Mark Micallef, vice president of Asia Pacific and Japan at Cloudera added, “Beyond improving productivity and reducing costs, augmenting the customer experience has been a key driver of digital transformation. It goes without saying that data-driven businesses are better at understanding, communicating, and engaging with customers. APAC businesses are acutely aware of this, and the majority of businesses are using data and analytics to improve customer experience and satisfaction. However, even as enterprises prioritise investments in tools and technologies to collect and analyse customer data for business insights, they need to have a holistic enterprise data strategy and an enterprise data cloud approach in place. Data is a strategic asset, and the right data strategy will allow enterprises to control costs and minimise risks while achieving competitive differentiation.”
“Our research shows that despite recognising data as a strategic asset, many businesses are still struggling to implement effective enterprise data strategies that efficiently manage growing data volumes and costs. It is particularly concerning to see this in APAC, given that 95 percent of senior decision makers in the region see the value in making sense of all data across hybrid, multi-cloud and on-premises architectures – the highest among regions. As economies reopen, businesses will need to rethink their strategies to be able to drive their digital transformations in order to meet and exceed the expectations of today’s customers as well as their own employees. Data can also have a positive impact on organisational culture. With many organisations looking to promote diversity, equity and inclusion (DEI), data can be used to drive DEI objectives and promote change.”
Data Lifecycle Challenges Hinder Innovation
Visibility remains a key issue for organisations, with close to nine in ten (89 percent) reporting secure, centralised governance and compliance over the entire lifecycle as being valuable when handling and managing data. Only twelve percent (12 percent) of surveyed ITDMs report that their organisation interacts with all stages of the data lifecycle process – something immensely helpful in helping organisations achieve an enterprise data strategy. Without complete control and visibility over every aspect of data, organisations will lack key capabilities required to drive innovation.
Effective Enterprise Data Strategies Remain Key
Organisations see the value in enterprise data strategies but struggle to make them effective. Organisations utilising enterprise data strategies for more than a year reported them to be very effective (63 percent), along with higher profit growth. Nearly all ITDMs (91 percent) whose organisations have an enterprise data strategy in place agree that their current strategy is key to their business resiliency. SDMs surveyed report an average of $384,962 lost annually due to missed opportunities involving data, with the Telecommunications industry reporting the highest average annual loss of US$6,617,348.
The Future Is Hybrid
The report shows an anticipated shift to hybrid cloud in the next eighteen (18) months. With both SDMs and ITDMs reporting that 43.07 percent of their workforce will continue working remotely next year, organisations are investing in infrastructure to support hybrid working environments. A majority (79 percent) of ITDMs’ organisations are looking to house their data and performance analytics on hybrid architectures. Among cloud options, multi-cloud emerged as a clear favorite, with 44 percent of ITDMs indicating their preference for multi-cloud architectures in eighteen (18) months’ time. With the hybrid data cloud, organisations can access and analyse data fast and with ease to make smarter, data-driven decisions to effectively meet the demands of today’s hyper-competitive business climate.
Accessing and managing data from multiple sources and locations will give organisations the control and flexibility of utilising a hybrid workforce while still being able to run business as usual. Nearly all SDMs (92 percent) believe that making sense of all data across hybrid, multi-cloud and on-premises architectures is or would be valuable. This finding mirrors the sentiments of most ITDMs (90 percent), who report that managing data with at least some cloud capacity is a priority for their organisation. A similar majority (89 percent) believe that organisations implementing a hybrid architecture as part of its data strategy will gain a competitive advantage.
Data Drives Success Beyond Profits
Utilising data and analytics can yield more benefits than simply increasing profit margins or gaining a competitive advantage. Most organisations recognise the vital link between Diversity, Equity, and Inclusion (DEI) initiatives and organisational success. The research found that thoughtful data collection and analytics contribute to the success of DEI initiatives. Nearly all ITDMs (96 percent) and SDMs (95 percent) believe that data and analytics are important to ensuring successful and effective DEI initiatives, and ninety-five percent (95 percent) of both ITDMs and SDMs agree that DEI initiatives contribute to organisational success. Organisations with effective enterprise data strategies in place can better utilise data and analytics to benchmark and evaluate employee diversity programs. With greater visibility over diversity within organisations, comes better decision-making, greater innovation, and higher engagement in the workplace.
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