BreadTalk Group Pte Ltd (BreadTalk Group) and ADERA AI Pte. Ltd. (ADERA) have established a joint venture to develop innovative fintech and digital solutions targeted at small and medium enterprises (SMEs).
The technology joint venture aims to develop digital tools that offer data analytics, enhance operational efficiency and data- driven decision methodology on issues such as inventory, payments and customer acquisitions. Furthermore, it aims to stablish a blockchain-based supply chain financing platform with digitalised processes and document automation to accelerate SMEs’ digitalisation strategy to enhance their business efficiency and unlock new growth opportunities.
COVID-19 has accelerated the pace of technology adoption as initiatives to tap new growth opportunities amid the pandemic were largely reliant on digitalisation and technology. As such, the scale of technology adoption for business enterprises to transform their business models has never been more apparent than now.
“Amid the COVID-19 pandemic, technology has become an essential tool to overcome operational challenges and enhance business agility. As we adapt and adjust to the new normal economy, both ADERA and BreadTalk Group recognise that our combined know-how and experience can lead to the development of cutting- edge fintech and digital tools that can be adapted for the digitalisation roadmap of other industry segments,” commented Mr. Lennon Tan, Chairman of ADERA.
“There are vast, untapped opportunities in the areas of digitalisation within the Group and the F&B industry. Our diverse multi-brand operating environment with international presence provides an ideal platform for proof-of-concepts,” added Mr. Cheng William, Group COO of BreadTalk Group.
Reported in acnnewswire
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