Applied Materials South East Asia Proudly Partners with North East CDC to Launch Art Gallery

Applied Materials South East Asia Proudly Partners with North East CDC to Launch Art Gallery

HeARTbeat Gallery showcases 16 artworks produced by artists with disabilities

 

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Shaping Hearts artists from left to right (front) Lim Kim Lye, Ng Siang Hoi, Bobby Yeo, Genine Tham with her mother, and Vincent Seet; with Brian Tan, Regional President of Applied Materials South East Asia and Desmond Choo, Mayor of the North East District at the launch of Applied Materials HeARTbeat Gallery

 

Today, leading materials engineering solutions company Applied Materials South East Asia and the North East Community Development Council (NECDC) unveiled HeARTbeat Gallery, a showcase of artworks as part of NECDC’s Shaping Hearts program.

HeARTbeat Gallery, which is located at the reception area of the Applied Materials South East Asia building, currently holds 16 artworks from artists with disabilities – Genine Tham, Bobby Yeo, Lim Kim Lye, Ng Siang Hoi, and Vincent Seet. The company is currently organizing an auction of the artworks, where 100% of the proceeds will be going towards the Shaping Hearts program and the artists.

“At Applied, we support what matters most to our employees and our communities. Our vision to Make Possible a Better Future enables us to lead with purpose in all that we do to build a stronger future for all,” said Brian Tan, Regional President, Applied Materials South East Asia Pte. Ltd. “We are very proud to have created the HeARTbeat Gallery to showcase the artworks of talented artists who have defied – and still do – challenges in life to create beauty as a result from resilience, courage, and strength. This gallery represents a powerful step towards building a more inclusive and vibrant art community, and I hope that it will inspire and motivate our colleagues in all that we do, at work and in life.”

Shaping Hearts, Singapore’s largest inclusive arts festival, aims to increase awareness and support for artists with disabilities and the larger special needs community. In its sixth instalment this year, apart from showcasing the works of the special needs community at Our Tampines Hub for a period of two weeks, NECDC has for the first time ever partnered with a corporate organization to create a designated space in their office to showcase the artworks. The goal is to provide organizations like Applied Materials with a platform to reinforce their brand values of doing good and supporting the community. This involvement in inclusive arts acts as a bridge, connecting like-minded communities, sparking conversations, and fostering relationships that can evolve into enduring partnerships.

“The HeARTbeat Gallery represents a significant step forward in our efforts to expand Shaping Hearts by engaging more like-minded corporate partners to promote inclusion through the arts. We are glad to have Applied Materials with us on this journey to champion inclusion. Applied Materials has been a steadfast partner of the North East community, supporting numerous do-good initiatives over the years. With more collaborative efforts like this, we can build towards a sustainable ecosystem of inclusivity and shared values,” shared Desmond Choo, Mayor of the North East District.

In Singapore, Applied Materials South East Asia has been supporting a number of community programs in the North East since 2014. HeARTbeat Gallery will be a long-term showcase of artworks which will remain on display until a new batch of artworks created as part of Shaping Hearts are brought in.

Artist Genine Tham looking at her artworks at the Applied Materials HeARTbeat Gallery

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