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Adobe has appointed senior business leader, Simon Tate, as president, Asia Pacific (APAC). In his role, Tate will lead Adobe’s business across the region, reporting to Paul Robson, President, International, Adobe.

“Simon Tate is an experienced leader with a track record of delivering strong performance and growth in APAC. I am excited to welcome him to the team. His innovative customer approach is the perfect match for Adobe in APAC,” said Robson.

Tate joins Adobe from Salesforce where he spent six years as APAC senior VP, responsible for all market segments, geographies and products during his tenure. Most recently, Tate was the COO for Greater China. 

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He has 25 years working in technology, representing some of the industry’s biggest brands including SAP, Dell / EMC and Hummingbird. Tate’s experience spans across high growth companies and global brands, with the dynamic APAC region at the centre of his expertise. Tate will join Adobe in May.

“Across APAC digital transformation is an executive mandate and I am excited to work with business leaders across the region as they adapt to the experience economy. Adobe is the leader in delivering technology that powers digital business and I am looking forward to joining the well-respected team and working with Adobe’s customers and partners,” said Tate.

In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. 

With solutions for data and insights, content and personalisation, customer journey management, commerce and advertising, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size.

Adobe Experience Platform, the foundation of Adobe Experience Cloud, is the industry’s first purpose-built CXM platform, enabling personalised customer experiences in real-time at scale.

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