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Adobe has appointed Simon Dale as Managing Director (MD) of Southeast Asia (SEA) business operations. Simon will be responsible for leading the company’s accelerated growth and delivering exceptional customer experiences across its Digital Experience (DX) and Digital Media for Enterprise (DME) business units.

Dale has over three decades of professional experience in the technology sector, and has previously held senior roles at business software company MapR and a 16-year tenure at SAP and scaled new businesses across the region.

According to Dale, Southeast Asia is currently feeling the full effects of digital disruption. Brands are increasingly turning to data-driven marketing to drive exceptional customer experiences that set them apart. Adobe is helping manufacturers embrace digital transformation and improve digital experiences.


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“This is especially crucial when operating within a competitive economy as we are now. With its expertise and deep knowledge in this area, Adobe is well-placed to act as a trusted partner to Southeast Asian brands and businesses by providing all the tools needed to future-proof the delivery of exceptional digital experiences,” said Dale.

“I am excited to be working closely with Adobe’s customers and partners on this journey,” he added.

“Simon brings to Adobe a practical understanding of the opportunities and challenges around building and scaling new software and cloud service businesses,” said Paul Robson, President, International at Adobe. He added that Dale has an extensive experience leading sales organisation across many countries in Asia, spanning both direct and channel sales models.

“I’m delighted to welcome an executive of Simon’s caliber to the Adobe team and am confident that his leadership will have an immediate impact on growing our SEA business as well as delivering the best possible experiences for employees and our customers,” said Robson.






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