SINGAPORE: Asia Pacific’s’ GDP stands to gain an extra US$387 billion by 2021 and grow by extra 1.0 percent annually if the region’s manufacturing sector embraces digital transformation, according to the new figures recently released by Microsoft.
The results for manufacturing are outlined in the study, “Unlocking the Economic Impact of Digital Transformation in Asia Pacific”, which was produced by Microsoft in partnership with IDC Asia Pacific. It was based on the survey of 615 business leaders from the manufacturing sector across 15 markets in the region.
“The study finds that escalating costs of operations are a number one concern among C-level executives within the sector. At the same time, they are increasingly aware of the need to develop new business models to grow the business to counter the rise of growing number of competitors in markets,” said Victor Lim, VP IDC Asia Pacific.
“Embracing digital transformation is a critical imperative for manufacturers,” added Lim. “Those organisations that had already embarked on their digital transformation journeys gained improvements in the range of 13 percent to 17 percent the last year. They will see at least 40 percent improvements in three years, with customer advocacy registering the highest improvement rate.”
The study identifies the top three benefits of digital transformation that have a direct impact to bottom line performance:
- Improvement in productivity
- Improvement in profit margins
- Costs reductions
However, these businesses are also seeing long-term benefits when they embrace digital transformation. Increased revenue from new products and services and improved customer advocacy rounded up the top five benefits tracked from digital transformation.
Scott Hunter, Regional Business Lead, Manufacturing, Microsoft Asia said: “Looking ahead, digital transformation in Asia means moving the focus from process automation, optimisation and productivity improvement efforts into developing new business models to stay competitive”.
Data is Key to Unlock Digital Transformation Potential
The study finds that manufacturing organisations realise the importance of data today. In fact, 44 percent of respondents pointed out one of their key performance indicators (KPIs) used to measure digital transformation today is tracking how data is being used as a capital asset.
“It is no surprise that businesses are still focused on tracking process effectiveness as the manufacturing sector is one that relies heavily on time-to-market strategies for first mover advantage. However, as manufacturing organisations realise the value of data in the long term, they are likely to unlock the potential of digital transformation in helping them create new business models,” said Hunter.
Manufacturing organisations are going to invest in cloud and big data analytics, followed by AI, Cognitive and Robotics and Internet of Things solutions this year. In fact, by 2019, IDC predicts that 40 percent of digital transformation initiatives will be supported by Artificial Intelligence/Cognitive capabilities providing timely, critical insights for new operating and monetisation models in Asia Pacific (excluding Japan).
Manufacturing Organisations Need To Overcome Skills, Culture And Cybersecurity Barriers
The study also identified the key traits of Manufacturing Leaders (30) against other Leaders (73):
- Manufacturing Leaders are more likely to have a key executive leading their Digital Transformation efforts.
- However, leaders in the manufacturing sector are less likely to have an allocated budget set aside for Digital Transformation as part of their existing Profit & Loss statement.
- In addition, manufacturing Leaders are likely more siloed in their organizational behavior, whereby there are lesser agility and collaboration across teams in the change cycle.
When it comes to key challenges identified in embarking digital transformation initiatives today, the top three factors included:
- Lack of skills and resources
- Cybersecurity and growing threats
- Siloed and resistant culture
“Digital transformation should be viewed as a team sport, not an independent business operation. Manufacturing organisations need to address culture and skills challenges through developing a digital culture and address organisational shifts required for a change to happen,” added Hunter. “First and foremost, organisations need to address the skills gap within the industry. In fact, respondents highlighted that they expect 85 percent of jobs within the sector to be transformed in the next three years.”
Developing New Business Models In The Digital Age
“Ultimately, manufacturing organisations need to move from process automation to a holistic, enterprise-wide transformation in order to attain competitive advantages,” shared Lim. “There are three approaches to this – first, the organisation needs to develop a digital culture, followed by having a structured approach to the use of data, which is supported by introducing new technologies into the workstreams. Ultimately, a successfully transformed manufacturer will see the development of a digital supply chain whereby there is a fully automated feedback loop within the ecosystem to allow for full control, coordination and visibility across all parties. Additionally, working with a trusted technology partner is crucial for the success of organisations in their digital transformation journeys.”
The study recommends organisations to adopt a three-step data strategy to become a digital transformation leader:
- Collection of Data: Organisations need to have in place a data strategy to manage structured and unstructured data within the workstreams. By investing in big data analytics and IoT solutions, manufacturers are better able to collect and sort data in a cohesive manner.
- Optimisation of Existing Products and Services through Data: Leveraging data, organisations in the manufacturing sector can seek to optimize their processes, supply chain and ultimately deliver improvements to their existing product and services. Using big data analytics, machine learning and artificial intelligence, businesses are able to improve efficiencies through predictive analysis.
- Creating New Business Models with Data: Ultimately, data should be used to create new value chains and services (ie: predictive maintenance, 3D Modelling and Smart Operations).
One such example is Toyota Industries through its Toyota Materials Handling Europe.
With the goal to become a market leader in material handling solutions and services, Toyota Material Handling Europe is investing in technology and embarking on a digital transformation journey.
Toyota Material Handling Europe worked with Microsoft for advisory and development services to create T-Stream, a brand-new all-in-one solution. It will empower employees, increase customer value and satisfaction, and help the company to achieve the number-one position in the market. Built on Microsoft’s Azure cloud, it runs on Windows, utilises Bing Maps and GPS systems to provide technicians with an improved, proactive service that can carry out maintenance for customers before breakdowns occur.
In the future, the company will be able to change its business model completely thanks to data. Connected trucks will also allow Toyota to move towards predictive service, repairing trucks before anything can happen, aiming for zero breakdowns.
Toyota uses machine learning to train its autonomous vehicles to safely and efficiently navigate in warehouse environments. Using AI capabilities, vehicles such as the pallet drone, which will be showcased in Hannover, can be trained to recognise patterns, automate processes and learn the flow on the plant floor safely alongside humans. This innovative solution would drastically speed up the installation and deployment of autonomous systems at the end-customer site.